Ok, I’ll be honest, snow was quite nice for the first few days, but now we’ve had enough! We’d like normal service reinstated now.
On a positive note, while we’re all slightly stranded in this weather and not able to carry out our normal networking and meeting duties, it’s a great chance to think about your PR activity and what you can do to raise your profile.
Look at the year ahead, look at what’s coming up. Things like Valentine’s Day, Mother’s Day, Easter or even just spring/summer/autumn/winter can all be valuable in planning a PR campaign and when you consider that the long lead press (glossy magazines) can have a lead time of 5-6 months, it’s really worth looking ahead and seeing what you can take advantage of to promote your business.
So let’s say you’re promoting a beauty product. Look at the events coming up that you can take advantage of. Mother’s Day is a great excuse to promote your product as a great gift for hardworking mothers. Is it a good product for summer? Is it good for the beach or does it cool you down? Look at what’s happening 6 months from now and see if there’s an angle for your business.
If you’re more of a B2B company, when’s your birthday? Is it worth writing a press release to your local press about that? Look at events you can put on, talks you can give to local networking groups, or seasonal offers you can offer to potential clients. Even new client wins or positive case study stories can be of interest to your local business press.
Remember though, you need to consider who you need to reach. There’s little point being in a national publication if you can only service a certain area, so think carefully about who your target audience is.
There are plenty of opportunities there, so use this opportunity to step back from your business and think about ways you can use the media. Finally, don’t forget to research the media. Read magazines, newspapers, local papers, business publications – find out what they’re looking for by reading them. Start to see what stories they’re running and think about what you’ve got to offer.
Or give Cerub PR a call. We will develop a media plan to help you make the most of the opportunities and work with you to find your story.
