Welcome to Cerub PR’s August newsletter.
Nearly September, who can believe it? Cerub PR is now one month into its 6th year and while we were celebrating reaching this milestone in July, we received a very nice piece of editorial from Business Monthly in the Bucks Free Press. Thanks to everyone for all their best wishes.
We’ve had a great few months filled with lots of fantastic coverage for all our clients. Anson Reed, specialists in interview techniques for employers and employees was quoted in The Daily Telegraph and also featured as the lead letter in Management Today, while Allegro, which is bringing the hit US Tiny Tillia range to the UK featured in Mother and Baby, Practical Parenting and in the next few weeks look out for an interview with the brand founder, Tiffany Lerman, in Hello magazine.
Why PR?
People often ask us why they should invest in PR rather than advertising or other forms of marketing. We don’t believe that anyone should neglect their marketing, but more that PR should be part of the marketing mix. It’s vital to keep up with your newsletter, twittering, networking and whatever else you choose to do, but PR can and should complement these activities to become an important part of your marketing strategy.
Unlike other forms of marketing, PR counts as third party recommendation. Most stories you read in the press are PR based – just have a look at your daily paper and see how many stories are actually ‘news’. You will find that most of them will be promotion of some sort or another. The benefit of third party recommendation is that regardless of the source, the recommendation is someone’s actual opinion. An advert is essentially saying ‘Check me out, I’m great’ whereas editorial coverage is someone else saying ‘Check this company out, they’re great’. Which view are you more likely to believe and trust?
Another reason why PR is a great way to promote your company is because your money will go a lot further. If you pay £1000 for an advert, you will only receive £1000 worth of ad space in your chosen publication. When you spend £1000 on PR, you are likely to generate tens of thousands of pounds worth of publicity as a client of ours can now attest.I In the last two months and for their fixed monthly minimum fee, they have received over £5000 worth of publicity in publications read by their target audience and there’s lots more to follow in the next few months.
Workshops
Cerub PR’s first PR workshop took place earlier this month and eager attendees found it to be a very worthwhile experience. If you’re interested in attending a future workshop where you will discover how to identify your story, write press releases, pitch to the media and take advantage of opportunities within the press please contact us by e-mailing workshops@cerubpr.co.uk or calling 01494 463911.
Places are limited to 5 per session and at only £95 per person, the sessions will revolutionise your approach to promoting your business. Please contact us to find out more.
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